Case Study
Marcone
Sharing passion and industry expertise with customers and members
Marcone is North America’s largest distributor and retailer of appliance parts. As their marketing agency of choice since 2011, Bigwidesky communicates with customers, manufacturers and members of their robust trade association (MSA).
In 2011, Bigwidesky delivered a new Marcone brand identity, redefined its core messages and gave the company a visual look that reflects its power and industry influence. As part of the challenge we also developed a brand architecture strategy for the brand identities of Marcone’s many sub-brands. Starting with the brand promise, we helped develop a powerful platform for what animates Marcone’s passion.
Our inspired revamping of creative materials across the organization has included online store and retail location design, retail user experience, product design and promotion, fleet truck wrap designs, annual trade show materials and much more. We are currently designing and deploying a new corporate website featuring videos of Marcone thought leaders as well as “daily snapshot” videos that share the hard work of Marcone employees in their regional distribution centers.
After surveying members about their needs, Bigwidesky launched an online resource for members that is unlike any in the industry.
Marcone’s member organization, Marcone Servicers Association (MSA), offers business and industry training to servicers.
Now, the advantages of partnering with MSA are highlighted for prospective members, and they can register and sign up online. Some 2,500 members experience daily access to community knowledge through MSA forums, where they can share personal technical knowledge. On the back end, Marcone marketing administrators can easily manage content updates and revisions without technical assistance from an IT professional.
Most recently, Marcone has redoubled its efforts to diversify its workforce, become an employer of choice and share their dedication to the many charities they support. This called for an ongoing communications and public relations effort to make transparent the principles that bind the organization.
We continue to offer our insights to Marcone on a number of topics that range from marketing programs and campaign tactics to large-scale new business ideas. Our true value, we feel, is in the partnership with their brand and our desire to see their organization live to its promise.
Marcone’s Website
Marcone Service Association (MSA), a community of learners, leaders and experts dedicated to the advancement of their appliance servicer members, experience quick adoption of their member-facing website and needed a more streamlined user interface to boost efficiency and service for their growing member base. And, with input from multiple administrators, a more efficient and collaborative platform for management of the site was also critical.
Through extensive UX strategy, site mapping and wireframing, Bigwidesky determined a split of the existing site into a multi-site implementation on the WordPress platform was the perfect solution for users and administrators. Now, the advantages of partnering with MSA are highlighted for prospective members, and they can register and sign up with MSA on the marketing site. Existing members now experience easy access to knowledge, resources and their member community on the members only site, while administrators can easily manage content and functionality updates and revisions on both sites without technical assistance from an IT professional.