“The main thing in life is not to be afraid of being human.” - Aaron Carter
For what seems like forever, brands have engaged in a one-sided, top down narrative with the people who use them. But in our new social environment, brands can
interact with people in a more intimate, personal way. So now, brands need to learn how to be more like humans. They need to share, not just tell. They need to learn, respond and find common ground. They have to act like good-faith partners. Which all sounds great, until you actually have to apply all this new thinking, technology and human activity—and at the same time, make it scalable and realistic.
“All truths are easy to understand once they are discovered; the point is to discover them.” - Galileo Galilei
Few things are more central to the idea of being human than the ability to construct and visualize the future. That’s why we describe ourselves as a
design futures consultancy. We back up our conviction with rigorous, proven models to craft innovative notions of the future.
The challenges Bigwidesky confronts are deeply rooted in questions of
vision; how to uncover it, articulate it, align it. Vision is uniquely human. This is important because the objects of these design challenges aren’t objects at all; they’re people.
“Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs
Companies must navigate the radically changing environment of
marketing and communications. We provide your brand the tools to create a novel vision of the future by inspiring strategic audiences to collaborate on a cohesive communications strategy.
“Trust men and they will be true to you. Treat them greatly and they will show themselves great.” - Ralph Waldo Emerson
Through the use of social science tools and best practices,
organization development takes a holistic approach to align an organization’s human practices with strategic goals. We work with companies to express and invigorate their internal brand culture and engage their employees.
“We shape our tools and thereafter our tools shape us.” - Marshall McLuhan
We help unlock influential
networks and knowledge hubs within organizations. By using the specialized application of technology and tools for change, companies can implement social and employee engagement tools where none existed before.