Case Study
Regional Arts Commission of St. Louis
Galvanizing a region through the Arts
Facing increased cultural tensions in the St. Louis community at large, The Regional Arts Commission of St. Louis (RAC) asked a challenging question: Could the arts have the power to transform not only individuals, but also families, communities and the region itself? In other words, could the Arts EVOKE real cultural change?
![](https://bigwidesky2019.wpengine.com/wp-content/uploads/2019/04/RAC-Printed-Report.jpg)
To help create context for the conversations around this strategic initiative, Bigwidesky used our design futures process to create a brand where none had existed before. We worked with RAC to uncover the brand goals for the initiative, collaborated through strategic planning sessions, named the effort “EVOKE,” designed all materials — logo, website, experiential graphics, etc. — and helped plan, execute and promote RAC’s launch events leading up to and including the online deployment of the full arts report.
![Arts & Website](https://bigwidesky2019.wpengine.com/wp-content/uploads/2019/04/RAC-Arts-Website-2-1024x643.jpg)
![](https://bigwidesky2019.wpengine.com/wp-content/uploads/2019/06/RAC-wall-posters.jpg)
![](https://bigwidesky2019.wpengine.com/wp-content/uploads/2019/06/RAC-HOSTL.jpg)