Launching a startup brand for Adarza
We were introduced to Adarza Biosystems shortly after the start of the commercialization phase of their product launch in St. Louis in 2014.
Born of our passion to nurture startups, we lead Adarza through Bigwidesky’s proprietary EvaporationTM and SubstancingTM exercises to identify and establish foundational messaging that would inform our marketing strategy and design of a logo, color palette and identity materials for the emerging company.
With these critical assets as tools, we conceived and implemented a website whose purpose was to evoke the interest of potential partners, investors, media and the scientific community, clearly articulate their brand, and differentiate Adarza from its competitors while navigating the development of their product to the marketplace.
In ongoing support of the marketing strategy and activities, Bigwidesky has created infographics that explain Adarza’s unique label-free platform technology, scientific posters, brochures, white papers and trade show materials, while driving an ongoing effort to develop enhanced functionality and features of the website and its content toward product launch.