Practice Area

Communications

Boldly build trust. 

For a long time, all that was necessary for a brand to achieve a perception of success was to leverage communications to a market. The humans in that network were often referred to in mechanical terms: targets. The thinking was that the nameless and faceless mass of the audience would move in lock-step as long as your message was compelling and you purchased enough ad space.

However, today, our communications culture is best explained as a series of complex network clusters. While we believe these informal networks have always existed, they are more evident than ever. And the currency of these networks is trust.

Bigwidesky co-creates brands that build connections with all of their audiences — internal and external. And, we give leadership ways to measure and improve influence within their networks so they know how to keep earning the currency of trust.