To help create context for the conversations around this strategic initiative, Bigwidesky used our design futures process to create a brand where none had existed before. We worked with RAC to uncover the brand goals for the initiative, collaborated through strategic planning sessions, named the effort “EVOKE,” designed all materials — logo, website, experiential graphics, etc. — and helped plan, execute and promote RAC’s launch events leading up to and including the online deployment of the full arts report.