Home / Lift Blog

Blog

Design Thinking

Disfluent Fonts in Design and Marketing

With an instinctive reaction against disfluency, it seems backwards to think that an illegible font can be more effective at conveying important information.

Read more

Communications

Simple Steps to Unleashing a Healthy Thought Life

While we do our best to compartmentalize, we are humans. And these forces, a daily fire, fatigue our faculties in various and sundry ways.

Read more

Design Thinking

Netflix’s Throwback Icon, Not-So-2000-&-Late

Last week, Netflix revealed their new social icon and, as always, some people are freaking out.

Read more

Communications

But I’m Not A Writer

Tactics seen to work that unlock the hidden knowledge and creative spirit of an organization.

Read more

Communications

The Other (More Important) Half Of Communication

Listening skillfully can help your company retain your most talented people, calm upset customers, avoid lawsuits and give you piece of mind. And learning to listen costs you nothing but time. However, there are tool that can set you on the path.

Read more

Communications

Marketing So Organic, It’s Fungal

Business owners spend a great deal of time trying to find the next marketing thing that will solve their communication ills. However, most of the real work of marketing is done beneath the surface.

Read more

Communications

You Are Missing Out

We fear we are missing out. We fear we are not doing what we think our competitors are doing. Which causes us to throw out strategy when it comes to marketing in favor of knee-jerk scrambling for attention.

Read more

Communications

The One Thing You Can Do To Not Suck

The problem isn't your big idea. The problem is political; it's structural. Fortunately, there's one thing you can do to not make your big idea suck.

Read more