Everything is changing. As it turns out, brands don’t “own” market segments. They are simply nodes in complicated human networks. And they’re either influential in their networks, or they’re not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.
We help your brand using the same strategies good brokers use naturally. They fall into four categories:
"Any useful statement about the future should at first seem ridiculous."
is a collection of quotations and aphorisms about change, paradigm shift, and the interesting times in which we live.
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