Everything is changing. As it turns out, brands don’t “own” market segments. They are simply nodes in complicated human networks. And they’re either influential in their networks, or they’re not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.
We help your brand using the same strategies good brokers use naturally. They fall into four categories:
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be LovableTo be loved, be lovable. Is your brand worthy of love?
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be FindableCan your brand be found in all the right places?
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be EmpatheticDoes your brand honestly understand the people who use it?
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be UsefulIs your brand an engine?
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Social Media Marketing for Ridley Pearson
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A digital campaign created for Sigma Biotech
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A marketing site for Mary Engelbreit
Is our blog about the intersection of creativity and technology? Are these things in conflict? What kind of culture is required to make them work together?
Battle Royale: What Bigwidesky should invest in, instead of a printer!
posted by Blake Fehl
During a recent status meeting I was given the task of finding a 11×17 printer for the office. Tasks like this go to me for a number of reasons, the first of which is that I’m not very important, the second is that I have a knack for finding deals. I did my thing and [...]
HUMAN INDEX
The HUMAN INDEX is a Twitter channel about the intersection of people and mass communications structures.
- Human-connection-base approach is a way to establish strong connection with customers and utilize it for business, like salespersons.
- I think there are two approaches to make business grow. One is human-connection-base, and the other is marketing-system-base approach.
- RT @johnmaeda: "But love is a human emotion." —Neo "No. It is a word. What matters is the connection it implies." —Ramakandra
"Literally as well as metaphorically, the man accustomed to inverting lenses has undergone a revolutionary transformation of vision."
is a collection of quotations and aphorisms about change, paradigm shift, and the interesting times in which we live.
Read another random quotation from the archive, or subscribe to the RSS feed.