Everything is changing. As it turns out, brands don’t “own” market segments. They are simply nodes in complicated human networks. And they’re either influential in their networks, or they’re not. To have influence, brands must become knowledge brokers. And they need to learn how from the ultimate brokers: humans. Your brand needs to learn to be more human.
We help your brand using the same strategies good brokers use naturally. They fall into four categories:
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be LovableTo be loved, be lovable. Is your brand worthy of love?
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be FindableCan your brand be found in all the right places?
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be EmpatheticDoes your brand honestly understand the people who use it?
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be UsefulIs your brand an engine?
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A presentation style created for Monsanto
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OIL 2.0 Poster
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Branding
Is our blog about the intersection of creativity and technology? Are these things in conflict? What kind of culture is required to make them work together?
Your Social Media Manager Should Not Be Under 25
posted by Lawrence Zeis
A month or two ago, an article came out stating that every social media manager should be under 25. I passed the idea off as a silly notion and moved on. Recently, I’ve had several people say that social media should be left for younger people. This is absolutely wrong and couldn’t be farther from [...]
HUMAN INDEX
The HUMAN INDEX is a Twitter channel about the intersection of people and mass communications structures.
- I'm not even going to bother making any type of human connection.
- Big Data and Simple Human Connection http://t.co/zUlRb2w5CN
- @Hev1999 It's so sweet. The human animal connection is so strong. He had to find his human.
"Any useful statement about the future should at first seem ridiculous."
is a collection of quotations and aphorisms about change, paradigm shift, and the interesting times in which we live.
Read another random quotation from the archive, or subscribe to the RSS feed.
- Design thinking with @neilstevenson77 at #Spark2013 @COCAbiz http://t.co/BbCGDnjGbU
