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Lift Blog

Be Human

Homo sapiens.

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Lift Blog

A Tale of Two Companies: The Innovator and the Follower

You can't be a "me too" company and cost cut your way to success. Sooner or later, you are consumed by or driven out of business by your more innovative competitor.

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Lift Blog

The Shape of Business to Come

If calibrating the strategy of your company is of importance to you, there is a way to craft a vision without filling in a form. You can start by focusing your energy on one question: What is my organization responding to in my culture or industry?

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Lift Blog

You Are Missing Out

We fear we are missing out. We fear we are not doing what we think our competitors are doing. Which causes us to throw out strategy when it comes to marketing in favor of knee-jerk scrambling for attention.

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