Lift

Category: Technology

How are we shaping our tools to be more human. The development of new technologies has preceded the development of our culture. And rather than an opposing force, technology can be used in service of making business more human.

Technology

There’s a There There.

Because there is everywhere.

McKinsey Web 2.0 Survey

Enterprise 2.0 ho.

Publishers Expanding Their Turf

Publishers are offering marketing services to their advertisers. Hey, isn't that the agencies role?

Easily Generated Demographic Specific Ads – You Kiddin’ Me.

Who needs an ad agency anymore? Its getting easier and easier to create an ad that just about anyone can do it.

Wonk Bona Fides

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Big Co’s Resistance to “Radical Innovation”

Why are large corporations slow to adopt web 2.0 technologies to gain a competitive advantage?