Design Thinking
Pasta&Vinegar, a blog by Nicolas Nova, introduces us to a project by beste miray dogan called mapenvelope. The mapenvelop seems like an ordinary envelope, but the inside is lined with an image of Google Maps that highlights the location of the sender.
The receiver not only sees the address but sees the surrounding area with the help of Google Earth. Pretty awesome I’d say. Our visually demanding imaginations are fed with a view of the world from the sender, in a far off land or right down the street. We love to see paths connecting and the mapenvelop allows us to do just that.
Useful mailing + enticing imagery + connections + whydidntithinkofthisbefore = golden