No Wife, No Horse, No Mustache

Innovation demigods, IDEO, have available for purchase these jaunty “method cards”. We bought some from the fine folks here at William Stout Architectural Books. We shipped ground—because our CFO is just like that—and we waited.

When they arrived, I took a third of the deck and divided the remaining between Steve and Ben. We thumbed through the cards, nodding and occasionally shifting our weight from one foot to the other. Perhaps it was the 11 am sun reflecting off the mirrors that cover every surface in Ben’s cube or even all the Sangria from breakfast; but whatever the reason, we were rather shocked to discover these.

Ben soberly suggested they were simply misprints. Obviously, this was met with derision. Steve and I had quickly recognized them for what they are; origami unicorns—clues alluding to the presence of a higher concept. What is IDEO trying to tell us here? We know they’ve worked with some of the biggest companies around, and even the government. Have we been chosen for enlightenment? Is there a handshake we need to learn? Please help us make sense of these cards. Maybe an IDEO adept (preferably like a 33-degree-er with access to this kind of knowledge) can give us some more information. I, for one, feel like I’m finally seeing the fnords.