Do not tempt fate (or doubt.)
When a thousand blind theorists perceive the mountain by feel.
Your product is okay, but yet so cool.
Enterprise 2.0 ho.
Marketing is dead! Long live marketing!
Down the rabbit hole.
or, 'Don't only be nice when you want something.'
wherein I discuss the finer points of business theory with Odin, from his Madison Avenue penthouse, "Little Valhalla."