With 15 years of experience, Eric leads Bigwidesky’s digital practice, specializing in strategy and analytics for story- and data-driven brands. He is driven to take a brand’s intentions and create a model by which that brand can measure its influence.
Eric came to the marketing world after earning his MA in Germanics from Portland State University and an MBA from Western Washington University. His study of language led to an interest in systems and data and inspired early career focus in data-driven marketing and analytics. Having taught himself code as a digital marketing implementation specialist, Eric’s career further expanded into marketing strategy.
Eventually he delved into complex multi-channel projects and systems development. He established an online auction system for RunningShoes.com, managed e-commerce websites for Hilton and eventually created Microsoft’s social media analytics practice.
In more recent years, Eric led digital strategy for a 200-person, 1,600-client agency and has been a featured thought leader and speaker for a number of conferences and organizations including Digital Marketing Agency, Moz and Full Sail University.