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Lift Blog

How to Create Prototypes from the Future

There is an entire discipline of future studies — also referred to as strategic foresight — that uses artifacts from the future to teach us something about our vision in the present moment.

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Lift Blog

How to Courageously Create Plans in the Midst of Uncertainty

If the headline for this piece seemed of interest to you, then you have my deepest sympathies. I mean that sincerely. It is likely that you are facing what feels like a big decision or something too complex. And what you would like right now is some certainty. Another layer of my sympathy has to…

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Lift Blog

Why Most Strategies Fail: A Conversation with a Futurist on What You’re Missing

When you're under pressure to create strategy—whether it's to grow, innovate, or optimize—it can feel lonely. Developing a plan is hard enough, but getting people to follow it? That is where strategy falters.

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