How brands build trust. Trust is the basis for creating relationships. The most successful brands and communicators understand their role as part of an integrated network. And they use social capital as a basis for establishing trust in that network.
How To Appear Human Without Actually Being Human
To truly "be human," we have to start with the insight that humans have a unique constitution and unique needs and build from there. We need to imagine our communication tools in the context of the human, instead of the other way around.