Every ad agency should be making every attempt to sell some kind of customer service initiative with every campaign. An authentic interaction. If the marketing is going to tell a compelling story, it had better be congruent with the customer’s experience when something inevitably goes wrong.
“Big on Twitter With Eric Pratum” – Humaneers
Problem-solving is not linear. It is an examination of an issue through a lens developed by the professional and personal experiences of others over time and is subject to different interpretations based on the experiences of those solving the problem with you. Humaneers consistently is looking to explore the lenses of members of our team…