Every ad agency should be making every attempt to sell some kind of customer service initiative with every campaign. An authentic interaction. If the marketing is going to tell a compelling story, it had better be congruent with the customer’s experience when something inevitably goes wrong.
The Mythic Romance of the Visionary Leader
How to Simulate Your Company's Journey Across Space and Time The most storied romance in business is the one between leaders and their visions. You know it if you have ever read an Inc. article or logged onto LinkedIn. Memetic quotes about vision, passion, pursuit of dreams from Henry Ford to Dolly Parton are posted…