This is silly. Red Sox management is pissed about a TV ad airing in Japan and featuring their new star, Daisuke Matsuzaka, drinking a beer. From the article:
“The ad is consistent with what’s acceptable in the Japanese marketplace,” a spokesperson from MLB International said in the report. “We did approve it with him drinking the beer outside of his uniform. It’s a type of commercial that is really commonplace in Japan. It is not really that farfetched.”
Though the ad may adhere to the law, the Red Sox are concerned with how it will look to have shots of their hot acquisition drinking beer juxtaposed with images of him in uniform.
“It is a perception,” Blake said in the report, “and we certainly want our players to be perceived in the right light.”
Oh, really? The “right light?” This is transparent bullshit. What an exquisitely sensitive bunch of milquetoast slack wits we’ve become. Here’s my proof that Sox management is demonstrating their unprincipled perfidy.
As may be obvious, I take no issue with Daisuke’s ad or the uptick in beer sales at Fenway. I only wish we collectively had the stomach to tell the handwringing, Calvinistic, moral scolds where to stick it.
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