Communications
A very accomplished, well-known and respected ad guy spoke in St. Louis on Friday. I was in the audience. He was singing the praises of the Mark Ecko/Air Force One stunt. I asked him if the inauthenticity of the stunt (ie. that wasn’t really Air Force One) might make peeps feel like they’d been had.
He responded to the effect that it wasn’t inauthentic because it fit the brand.
Photo source: cedricklohou.wordpress.com