Human Business
I had a meeting this morning with a counterpart at a mid-size well-established PR firm. We were discussing some of the work our company was doing for several clients. One in particular that was of interest to her involved helping our client to revamp a key executive’s presentation content and style. I recommended the blog Presentation Zen to her when she inquired into some of the resources we utilized in developing our approach. I had forgotten what a great blog that Garr Reynolds has.
One of the things we have been preaching to all of our clients is to communicate in a way that is less autistic and more human. Many of the mediums we recommend have to do with applications for the Internet, as it allows more of a two-way dialogue. But I had forgotten about how powerful a good presentation can be. It’s an opportunity to make a connection with your audiences, and potentially start an ongoing relationship with them.
Unfortunately, this opportunity is lost with many companies. They look at it solely as a way to push out information about their company or pitch their products and services.
As Garr points out in a recent post Presentations and Word of Mouth Marketing should play hand in hand. Giving your audiences something of value and providing a way for them to connect with you and your company goes a long way in fueling positive word of mouth. Direct them to a blog created around the topic being presented, share additional information and welcome feedback and dialogue. This has the added benefit of making it easy for them to share information about your company with their peers.
Think of presentations as an opportunity to build a new relationship and start a conversation. The end of the presentation is the beginning of the relationship, not the end of a tactic.