You can't be a "me too" company and cost cut your way to success. Sooner or later, you are consumed by or driven out of business by your more innovative competitor.
FAQs, the most efficient way to end a conversation before it begins.
The Jobs/Woz Hypothesis
China still cool.
Confuse them, take their medication.
Innovate or die!
Effective quantitative graphics are, like, cool.
Marketing ex nihilo.
