Small town beer makes it big

The challenge for Rolling Rock was to create an engaging interactive site that offered a visceral brand experience and also had local appeal. This popular site got communities involved through interaction from the public and was supported by integrated search and an online advertising campaign.

bigwidesky developers custom-constructed the Rolling Rock site entirely in Flash, but integrated a user-submitted photo gallery. The Flash front end presentation layer was built to integrate with the dot NET content management system and infrastructure in order to work with Anheuser-Busch’s dot NET infrastructure and CMS.

The site offered a compelling experience while providing the easy navigation and feel of a traditional, non-Flash website. Its chief purpose was to effectively communicate Rolling Rock’s “born small town” brand with deceptively sophisticated technology.