bigwidesky uses these tools to make brands more useful

• social media content
• product/service development
• thought leadership
• event planning
• charity promotions
• speaking opportunities
• PR

“Your brand’s influence can create a serendipity engine.”
bigwidesky

What your brand does has always been apparent. But until now, who and what your brand knows has been chiefly invisible. Now we know that great value is derived from your brand’s usefulness: its willingness and ability to share knowledge amongst the disparate nodes in your network.

In fact, the most successful people – and brands – have the lowest homophily bias, which essentially means they have the largest and most widely spread spectrum of connections in their network.

Using your influence to continually broker the far-flung points on your spectrum creates a serendipity engine for you. And it makes your brand a powerful, trustworthy and necessary part of your network.