“To be loved, be lovable.”
Ovid
Talk about love too much in a business context and people start looking at you funny. It’s too bad, because love is a vividly accurate way to describe the intensely passionate and loyal feeling someone can have for another person, or for a brand.
In the context of marketing, being lovable means your brand creates a unique and valued presence in its network. You attract others by sharing knowledge and making connections. You’re a cherished and influential part of the community. You speak with an interesting voice. You’re respected and respectful. Maybe even beautiful.
You are authentically you, and people love you for it.
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be FindableCan your brand be found in all the right places?
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be EmpatheticDoes your brand honestly understand the people who use it?
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be UsefulIs your brand an engine?