“To be loved, be lovable.”
Talk about love too much in a business context and people start looking at you funny. It’s too bad, because love is a vividly accurate way to describe the intensely passionate and loyal feeling someone can have for another person, or for a brand.
In the context of marketing, being lovable means your brand creates a unique and valued presence in its network. You attract others by sharing knowledge and making connections. You’re a cherished and influential part of the community. You speak with an interesting voice. You’re respected and respectful. Maybe even beautiful.
You are authentically you, and people love you for it.
Can your brand be found in all the right places?
Does your brand honestly understand the people who use it?
Is your brand an engine?