“80 percent of success is showing up”
Woody Allen
Have you ever noticed how a good broker will give you at least five good ways to contact him? It’s because he wants to be findable.
It used to be that organizations had to spend tons of money on PR or media in order to be found. Now, your brand has the opportunity to reach out and make connections in hundreds of locations to thousands of individuals. And, in each of these situations, your brand gets to influence the encounter, just by being available.
It’s amazing, really, to be present in exactly the right place at the right time. Not only will it benefit you in the short term, your brand becomes intricately woven into the context and the conversations that are happening around it.
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be LovableTo be loved, be lovable. Is your brand worthy of love?
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be EmpatheticDoes your brand honestly understand the people who use it?
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be UsefulIs your brand an engine?